Why Promotional items are important for your Business
Businesses need promotional items to help reach out to potential customers and clients – it’s just a fact. This is a very low-cost marketing method to help draw in new customers. You can find affordable and effective items that will catch people’s attention and help draw in potential customers over time. Below, I will share some reasons why promotional items are important for business.
Promotional products really allow people to see your brand and remember you. If you hand out a customized USB drive it will have your brand’s logo on it and contact information. When they go to use it, they will instantly be reminded of your business, and your products or services.
Make sure to remember the niche of your business and what you are hoping to target. Say you want to reach a tech company – an item like a customized USB stick would be wonderful. You want the promotional product to be useful and subtle, as it will be something the potential customer might use all the time, but without them feeling like you are shoving your business down their throat.
Just like watching commercials on television or seeing an ad as you are driving down the interstate, businesses are working hard to get their name out there. Whether you run a small or larger business, you can really reach a larger crowd in a competitive market when you hand out promotional items with your branding and contact information on it. Hand them out at events or expos you are going to be at, conferences, give as gifts, and more. The opportunities are endless on when and where to hand out your business items.
Why Give Promotional Items To Potential Clients?
Works like a Business Card
The days of business cards are not gone, but the main issue we have these days is that there are simply too many business cards. Have you looked in your wallet lately and seen the pile? How in the world do you sift through them all?! Well, that’s why promotional items like custom USB drives are the PERFECT replacement. By putting your company’s name and logo on them (and even contact information), you are reaching out to potential clients in a new and unique way, instead of just stuffing yet another business card in their wallet.
Exposure for Your Business
When you pass out gifts that are going to be used, it allows your business to really stick with the person. When they go to grab the shirt, mug, USB drive you gave them, they will be reminded of your business. Depending on if they talk about it or if other people see your promotional item they are using, it can offer even more brand exposure. Guidance on the different variations of the logo and where they should and shouldn’t be used.
Your logo might appear on screens, business cards, letterheads, pull up banners, vehicles, shop signage, product packaging, newspaper adverts just to name a few. Logos that have gradient colours, lots of fine detail, a lot of different colours or photographic content are much more likely to look quite different in these different situations as many of them use completely different printing technology and it makes it difficult to match the colours exactly. This is why the most powerful brands in the world usually stick to a simple palette of less than 3 main colours. They also use solid colours rather than gradients.
Did you know that the Nike “swoosh” was an absolute game changer for their business? That logo is recognizable all over the world. People know it means and every time they see that logo anywhere, they recognize the company. Don’t you want the same type of brand recognition? Putting your logos where people see it every day (eg. on a custom USB Drive), that helps make that happen!
With a small investment, you will be able to hand out items to potential customers that can bring you continuous sales for a lifetime. It is worth doing and reaping the rewards. Even if they don’t reach out right away, they will see the item you gave them and in time it could lead to sales, which is ultimately the winning goal.
Author: Alexandrea Harrelson